FLINT RIVER RANCH
Super Premium Health Food for Pets
Proper diet not only is important for humans, it is the
most basic aspect of a pet's lifestyle. Flint River Ranch food is structured
to help the animal's body to holistically heal itself through proper nutrition.
Benefits are noticeable in the pet's shiny coat, healthy skin and energy
level.
CHICKEN MEAL:
Considerable amount of time
was required to locate our chicken meat source, a specialty supplier that
has the ability to process to our specific requirements. Our chicken is
not from rendering plants where by-products are rendered at high temperature.
There are no bones, by-products or indigestible parts in our Chicken Meal.
It is strictly human quality chicken flesh with some edible skin. The
same as you would cook for your family. We have the chicken cooked at
the supplier to maintain freshness and reduce the possibility of contamination
in handling and shipping uncooked product. It is processed into a "Ground
Meal" form with most of the water removed for ease of handling and
reduced shipping costs.
OVEN-BAKING:
The company, baking our canine product, has been baking pet food for over
30 years. The temperature is regulated and monitored, along with the mixing
process, every 10 minutes with a computer printout for control and regulatory
agency reporting. It is always within standards or it must be destroyed.
The process includes "twice-baking" of a "cookie"
for uniformity of product before the cookie is broken into bite size pieces.
The palatability and digestibility is baked in - therefore we do not spray
our product with liver, fats or sugar to encourage the pet to eat. The
baking process converts harmful starches into dextrins. The good taste
is baked-in, not sprayed on. We could reduce our costs considerably by
using an extrusion process, as do most pet food manufacturers. However,
steam cooking in the extrusion process will not produce the premium quality
we desire.
FLINT RIVER RANCH:
We have been in business
since mid-1993 and compared to the industry giants, we are a drop in the
bucket. Thanks to the support of dedicated customers, we are multi-million
in sales dollars and continue our national growth. As there are few manufacturers
of an oven-baked product, in time, we may exhaust existing capacity to
provide dog food to our specifications. Oven-baking is considered a "niche"
and limited marketplace; manufacturers today are not expanding with this
technology. While it produces a better product, the cost is also greater.
Based on our current growth, we should reach production capacity in about
two years. Therefore, we are currently taking' steps to build our own
plants.
WHEAT AS FOOD INGREDIENT:
Some humans, as well as pets, are allergic to wheat. However, it is a
far better grain to digest than corn or soybean. Using a combination of
different forms of grain - ground wheat, wheat flour, wheat germ meal,
ground rice is better than just one grain.
Humans, as well as pets, have certain foods they should
not eat. We realize that one product cannot meet the needs of every pet
owner. While a wheat base is acceptable to most dogs, it is up to each
pet owner to make this determination. We purchase our grains from General
Mills and Pillsbury, not direct from the farm. The cost is greater; however,
we are insured of receiving the finest quality without the risk of mold
or other harmful toxins.
BEET PULP:
Our beet pulp has no sugar. We use only the fiber left after all the sugar
has been extracted. Beet pulp is by far the best source of fiber to gently
massage intestinal walls, removing the mucus/slime and aid in the animal's
bowel movement. Nutrients are first digested in the stomach - then absorbed
into the blood through the intestinal walls. Proper fiber acts as a calming
base for forming the stool in the colon and it develops good fecal consistency.
We feel it is better than peanut hulls, corncobs, citrus, screenings and
other fillers most often used in pet foods.
PRESERVATIVES:
Foods will spoil without some form of temperature control or preservatives.
Some feel that chemical preservatives are more important to use than allowing
the possibility of a food turning rancid. We disagree. As a preservative,
we use Vitamin E, a closely related fat-soluble compound known as tocopherols.
Vitamin E is an antioxidant that retards the oxidation of other vitamins.
It is important for reproduction. Vitamin E works as a preservative up
to a period of twelve months and as a peak preservative up to six months.
Our products, including manufacturing and shipping time, are in the hands
of the pet owner within 1 month. When stored out of direct heat, the pet
owner has a "fresh" product for a period of at least 5 monthswith
the ability to feed for 11 months. If your pet does not consume food during
this length of time, the food can be frozen to preserve freshness. Our
food is not "warehoused," it is delivered to Riverside within
two days of manufacture.
PHILOSOPHY OF MARKETING:
When a product is brought to the marketplace, it is important for a company
to determine how to market or advertise. Flint River Ranch has selected
the "networking" or "sharing" approach as our marketing
program. Rather than pay the profits to the wholesaler or retailer, we
prefer that the marketing profits be paid to the people that make this
business happen. You cannot get "rich overnight" sharing Flint
River Ranch products; however, you can invest some time and effort for
a period of time and generate "residual" financial security.
Income is solely determined by individual effort. Flint River Ranch business
strength is derived from the high ratio of customers to Distributors.
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